Agnieszka: I didn’t expect to find friends at this university – 4 amazing women – each of them different, strong in a specific area, interesting and unique. Often, when we were sitting together, I felt that we complement each other, each brings a different perspective, a piece of herself – like a puzzle that fits together perfectly. Every time we get together, I feel like this (…). Only one puzzle is missing for some time – Adzik.
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OUR STUDENTS AND GRADUATES REPRESENT THE FOLLOWING COMPANIES AND ORGANIZATIONS:
Average age:
Average years of managerial experience:
Nationalities:
Women:
*data between 2015-2024
Gender:
Age:
Canadian 2%
Venezuelan 2%
Brazil 2%
German 6%
Polish 40%
Greek 2%
Finnish 2%
Belarusian 2%
Ukrainian 8%
Turkish 2%
Saudi Arabian 2%
Indian 2%
Chinese 10%
British 2%
Zimbabwean 2%
American 6%
Functional areas:
Operations & strategic management: 37%
Project & product management: 16%
Sales & marketing: 14%
Finance: 9%
Planning & accounting: 8%
Consulting: 5%
Other: 11%
Main industries:
Industry & energy: 27%
Technology & ICT: 16%
Banking & financial services: 12%
Retail & consumer goods: 10%
Business consulting: 9%
Healthcare: 9%
Services: 5%
Distribution & trade: 5%
Other: 7%
The Poznań-Atlanta EMBA Alumni Association was created in 1999 and subsequently registered in 2000. The Association mission is to foster professional growth, facilitate meaningful connections, and create opportunities for lifelong learning and collaboration. Whether you are an aspiring entrepreneur, a seasoned executive, or a recent graduate, our association is here to support your journey. Our members come from various business environments, have extensive managerial experience. This is the basis for the meetings and workshops we organize with entrepreneurs, students, universities, local government institutions and organizations that we can support or help. What we do as EMBA Alumni Association
Knowledge sharing – utilizing the variety of our business backgrounds, we organize open workshops, conferences, and lectures, provide advisory to other organizations, and mentor start-ups, beginning entrepreneurs, and students. Our experience is the biggest asset we can share with others.
Philanthropy – we not only share our knowledge. We know how vital material and financial help is for those in need. Therefore, we engage in fundraising and charity actions and encourage such behaviors among our members and workplaces.
Society and environment – we are a trusted partner for local authorities. The Association actively cooperates with city units of Poznań and other cities. We also spread our values in our companies, influencing culture in our organizations. Among other activities in this field, we promote healthy lifestyle, protection of natural environment and encourage helping others. We constantly seek opportunities for making our world a better place.
To achieve the goals, Association is organizing formal and informal meetings that helps students and graduates to meet, exchange opinions, ask pertinent questions or activate their creativity. An annual Christmas Party is a great example if an informal events. Furthermore, one of the more significant event to which students and alumni are invited, are the Open Lectures co-organized by Poznań-Atlanta EMBA Alumni Association.
Here are a few examples of them:
Tomasz Jamiński
Head of Strategic and Competitive Intelligence at OLX Group,
Excuse me, are we data driven?
Sandra Subel
Global Head of Diversity and Inclusion at Axel Springer SE
Design Thinking workshop
Anna Falbogowska
Director of Strategy Development at GSK
How to create an innovative Customer Support service?
Gary Evans
former Managing Director of KPMG CEEC
Women on the board
Ewald Raben
CEO of Raben Group
Polish logistics conquers Europe?
in management, finance & economics
An additional platform for sharing the knowledge and business experience in management, finance and economics between Students and Graduates of the Poznań-Atlanta MBA Program
Editorial Committee
Prof. Barbara Jankowska
Prof. Tadeusz Kowalski
Prof. Steve Letza
Prof. Henryk Mruk
Anna Matysek, Ph.D., Prof., Secretary of Editorial Committee
Entrepreneurship: How To Design Growth And Exit Strategy
January 2006 - WORKING PAPER No. 1
AUTHOR(S) - IASSEN DEENITCHIN, PIOTR PIKUL
This paper is based on a case study of an entrepreneurial start-up firm designing its growth and exit strategy. The paper discusses the wealth creation challenge a company faces once it has successfully opened shop. Specifically, the paper describes an entrepreneur’s analysis of advantages and disadvantages of different growth models: organic, franchise...
DOWNLOADThe Attractiveness Of The Automotive Industry In Poland For Foreign Direct Investments
June 2006 - WORKING PAPER No. 2
AUTHOR(S) - ANDRZEJ MAKSYMIUK
The article describes the influences of foreign direct investments (FDI) on the automotive industry in Poland. The data and indices provided in the work confirm the close relationships between FDI and the automotive industry. The author compares areas of activity of the automotive suppliers in Poland. The main aspects include finance and sales, HR, logistics, quality and production. The used measures allow us to compare the competitiveness of Polish and foreign suppliers. The article emphasizes the major strengths and weaknesses of the sector in Poland, which is ultimately a measure of the attractive the sector for FDI. The article includes results of research based on the author’s questionnaires (with feed-backs from 147 Polish and foreign suppliers). The results illustrated in graphs present tendencies, where foreign suppliers are more competitive than their Polish counterparts. The research also shows a dualism in the Polish automotive industry. The final part provides an assessment of the perspectives for the automotive industry in Poland. Although competitors are developing rapidly in Central and Eastern Europe, China and India, Poland is still an exceptionally attractive country for FDI, mainly because of the positive attitude of workers, a large number of highly qualified specialists, participation in the EU market, a growing economy, a high standard of living and the development of suppliers based in Poland.
DOWNLOADGovernment’s Role In Fighting Terrorism
March 2007 - WORKING PAPER No. 1 (3)
AUTHOR(S) – PIOTR LIS
This article briefly presents two main stances on terrorism’s impact on an economy. It provides arguments for the government’s active counterterrorism policy by presenting consequences of neglecting to respond. Consequently, authorities have to prepare a strategy which may be based on prevention or punishment-deterrence actions. The three phases of response, prevention, recovery and military operations, incur costs which are difficult to assess. Boosted public spending may be financed by expenditure switching, marginally balanced budgets or government borrowing. Nonetheless, all these methods impose threats on fiscal consolidation and evoke crowding out, spin-off and resource mobilization effects on the entire economy.
DOWNLOADInternational Greenhouse Gas Emission Trading – A Potential Source Of Financial Support To Polish Companies
May 2007 - WORKING PAPER No. 2 (4)
AUTHOR(S) – IZABELA KIELICHOWSKA
Anthropogenic greenhouse gas emissions (GHG) cause worrying climate changes. Mitigation of climate change has gradually gained significance on the international policy arena. The Kyoto Protocol allows for international GHG emission trade. Countries whose emission levels are significantly below the targets set in the Kyoto Protocol have the possibility to sell their excess emissions in the global carbon market. This paper aims at proving that this will bring macro-economic and environmental benefits to Poland – a country with a significant emission reserve.
DOWNLOADStakeholder Expectations And Benefits: An Assessment Of The Poznan-Atlanta MBA Program
October 2007- WORKING PAPER No. 3 (5)
AUTHOR(S) – STANLEY J. SMITS, TADEUSZ KOWALSKI, ANNA MATYSEK-JĘDRYCH, AGNIESZKA JAROMIN
This paper provides a general assessment of the Poznan-Atlanta Master of Business Ad- ministration (MBA) Program with special attention to its influence on the managerial qualifications and professional careers of the graduates. The paper begins with a review of the evolution and growing importance of MBA programs worldwide and then reports the results of a survey of graduates and students from the Poznan-Atlanta MBA Program on its tenth anniversary. Findings concerning expectations and benefits are interpreted within the theoretical framework of the Four-Stage Career Model developed by Dalton, Thompson, and Price (1977) and discussed within the context of the recent literature about MBA programs with special attention to Mintzberg’s (2004) multifaceted critique.
DOWNLOADThe Process Of Implementation Of The Abramczyk Company Strategy – Practical Use Of The Balanced Scorecard
May 2008 - WORKING PAPER No. 1 (6)
AUTHOR(S) – WOJCIECH BONDARA
The paper briefly presents the program on the implementation process for the ABRAMCZYK Company strategy. The ABRAMCZYK Company will strengthen its market position through a successful implementation of the company’s new strategy. The Balanced Scorecard is a tool which permits this process to be lead properly. The combination of objectives, measures, targets and initiatives described in four perspectives of the company’s activities helps to make the process of strategy implementation measurable and controllable. The paper aims at delivering basic information about the use of the Balanced Scorecard in practice.
DOWNLOADInnovative Ecosystem: Orchestrating Innovation DNA
December 2008 - WORKING PAPER No. 2 (7)
AUTHOR(S) – IZABELA BABULA
The paper provides some selected findings of a survey, which polled the Poznan-Atlanta MBA students on innovation. The basis of this examination is a quantitative analysis of a questionnaire distributed to current students and graduates of the Poznan-Atlanta MBA Program. The discussion starts with a synopsis of various approaches to innovation and proceeds with the survey outcome. The results are analyzed across a selection of key dimensions of innovation including innovation typology, sources, compelling events, the decision making and governing models as well as reasons for innovation failures. The innovation ecosystem is examined with reference to critical agents pinpointing their role and the power they exert throughout the whole innovation process. The findings are presented within the context of the key conclusions of selected McKinsey and Conference Board surveys on innovation.
DOWNLOADComparative Analysis of Economic Transformation in Poland and Selected Central European Countries
May 2009 - WORKING PAPER No. 1 (8)
AUTHOR(S) – TADEUSZ KOWALSKI
The aim of this study is an empirical evaluation and comparison of Poland’s economic transformation in 1989-2008 against the background of the results achieved in the same period by Hungary, the Czech Republic, the Slovak Republic, Lithuania, and the Ukraine. I have focused on the most distinctive features of economic transformation. The background for the empirical analyses constituted the macroeconomic stabilization frameworks of the economies, the standard growth mechanisms and the conditions of the economies’ competitiveness.
DOWNLOADThe Impact of Barriers on the Process of Learning Foreign Languages
November 2009 - WORKING PAPER No. 2 (9)
AUTHOR(S) – BEATA GBUREK
The aim of this study is to answer some vital questions related to learning and communicating in foreign languages. I have focused on obstacles in both processes. The background was a survey conducted among my students and teachers, 10 years of business experience in the field of teaching foreign languages, over 20 years of experience in learning foreign languages and trainings on personal growth. In the theoretical part I touched on the subject of barriers and their origins in an applicative and psychological approach. Subsequently, I described the nature of barriers in learning foreign languages in a frame of the general operations of my Language Centre, and elaborated on its mission and staffing. The practical part is about the methodology of the research, its organization, place, techniques and tools as well as the characteristics of the respondents. I also compared the question of barriers in the process of mastering languages with the results of the research and presented some conclusions for the future and indications for further research.
DOWNLOADConvergence of Health Care Systems in European Union Countries in the Light of Quantitative Statistical Evaluation
February 2010 - WORKING PAPER No. 1 (10)
AUTHOR(S) – MACIEJ JANKOWIAK
Between countries of the European Union there should occur the process of convergence (understood as the catch-up effect) of their health care systems. There exist theoretical premises and it is as well confirmed by declarations of the European Union institutions, indicating tools which serve this rapprochement of systems (like the open method of coordination). However quantitative evaluation of the level of achieved convergence in this matter meets substantial obstacles, related to the complex character of health care phenomenon, which can only be described by multiple feature models. In the paper has been presented the quantitative evaluation method of convergence grade of health care systems, with help of the complex indicator based on the synthetic variable, aggregating four simple features. Diversification of the synthetic variable has been analyzed and measured with use of standard deviation. The results of the conducted analysis confirm the thesis of increasing in time processes of interstate convergence in health care systems in the European Union.
DOWNLOADSubsidies in the International Trade in Service. Will the New World Trade Organization Negotiations Regulate the Issue?
December 2011 - WORKING PAPER No. 1 (11)
AUTHOR(S) – MARTA SKALSKA
Services are a dynamically growing sector of the global economy. They play a significant role in country development and providing social security. Their growing importance in the global economy has led policymakers to address the issue of regulating the international trade in services. Many of the problems were already settled during the Uruguay Round of World Trade Organization (WTO) negotiations. However, some of the areas were left unresolved, namely subsidies, emergency safeguards, and government procurement. The aim of this paper is to examine the issue of service subsidies regulation in international trade. It analyses the arguments for and against new provisions in the view of current regulation, possible solutions, and the barriers to achieving an agreement. It is an important problem since services are likely to play even greater role in the future and their subsidization can negatively influence the conditions of competition on the global market.
DOWNLOADDeterminants of Marketing Addressed to Children
February 2012 - WORKING PAPER No. 1 (12)
AUTHOR(S) – MONIKA WAWRZYNIAK-GYULAI
This paper deals with the emergence of a new important group of consumers – children. Their purchasing power and influence on current shopping trends is constantly increasing. Therefore, it is crucial to consider the marketing communication practices of companies towards the young. Marketing addressed to children today has become a very profitable and attractive business. Thus, this paper scrutinizes the methods of advertising to children as well as their effectiveness and impact on children.
DOWNLOADA Strategic Case Analysis of Cameco and the Uranium Mining Industry
September 2012 - WORKING PAPER No. 2 (13)
AUTHOR(S) – PETER KURDYBACHA
The growing world demand for energy requires new supplies including nuclear power the future of which is questioned by governments and the public after each major accident. While some countries have chosen to exclude nuclear energy from their energy mix, others will continue with existing construction and plan to expand the number of nuclear reactors and therefore increase demand for uranium. Many countries consider uranium to be of strategic importance and maintain state controlled mining companies. Cameco is the largest non-government controlled company obtaining a majority of its revenue from uranium mining and services.
DOWNLOADManaging Generation Y Employees in an International Company
January 2013 - WORKING PAPER No. 1 (14)
AUTHOR(S) – JOANNA BĄKOWSKA
This article seeks an answer to the question of how to effectively manage Generation Y employees. It highlights the issue of age diversity within groups of employees and discusses the different characteristics and expectations of particular groups of employees, particularly with regard to the system of values and the style of communication. On the basis of research and observations the paper presents selected aspects of personnel management, including personnel marketing. Nowadays, in view of the changes taking place in the labour market, it is necessary to change communication channels and to adopt a more individualised approach to the employee. The paper stresses the role of communication in the process of motivation and development. Moreover, it focuses on the concept of mentoring as an age management strategy which helps employers to fulfil the needs of Generation Y. At the same time, the paper highlights the role and mission of the leaders, who by means of their knowledge, experience and attitudes stimulate the development of young employees.
DOWNLOADThe Risks from External Conditions and Their Impact on the Financial Standing of a Heat Distribution Company
May 2013 - WORKING PAPER No. 2 (15)
AUTHOR(S) – ŁUKASZ KĘPA
This thesis is an attempt to outline specific risks that Lubelskie Przedsiębiorstwo Energetyki Cieplnej Sp. z o.o. has to deal with. These are: legislative risk, thermomodernization risk and weather conditions risk. The first one is supposed to be treated as a kind of obligation to be fulfilled by energy sector companies as all the procedures concerning that risk are regulated in specific legislation acts. As the latter two risk factors are of key importance for energy sector companies, quantitative methods are a commonly used solution. By applying one dimensional linear regression tools, the thesis describes the process of model building that in the latter part of the study is used for conducting a sensitivity analysis. The final part of the work specifies the level of a particular variable that may decide whether or not Lubelskie Przedsiębiorstwo Energetyki Cieplnej Sp. z o.o. may become insolvent.
DOWNLOADAnalysis of the Process of Customer Value Creation in the Legal Service Market: a Practical Approach
October 2017 - WORKING PAPER No. 1 (16)
AUTHOR(S) – MAŁGORZATA JUSTYŃSKA
This paper aims to critically evaluate the process of creating customer value in the legal services market. In the 21st century this market is highly competitive. Therefore the providers of these services face the challenge of creating solutions that often exceed the requirements put to them. As a result, attention is increasingly being focused not only on decreasing prices, but primarily on building strong relationships and customer loyalty. To achieve this it is necessary first and foremost to identify the components of the proposition, refine them and embed them in the adopted business model. The above points justify taking up this subject matter as well as presenting the process of creating value for customers in practical terms.
DOWNLOADThe Elements of Change Management for Human Resources during Mergers & Acquisitions
June 2018 – WORKING PAPER No. 2 (17)
AUTHOR(S) – MACIEJ SZWEJDA
The present paper analyzes the phenomenon of change in its various aspects. It concentrates on the essence of change, its inevitability as well as psychological and sociological aspects of reaction to change. The subsequent scope of discussion encompasses resistance to changes – its sources, psychological and sociological aspects as well as the methods of overcoming this phenomenon. Also advantages of such resistance have been presented and the possibilities of using them to facilitate successful change. A separate chapter is devoted to mergers and acquisitions as a peculiar type of change in the field of human resources. The most curial elements of change management in M&A processes have been discussed as well, in particular organizational culture, communication and social problems. Also, the factors contributing to the failure of such processes have been considered.
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