The longest day of the trip so far, and by some distance the most demanding. It was also the one we are least likely to forget.

Morning – Jacobs
We spent the morning with Jacobs, learning about their investment and infrastructure projects – and, above all, about the expansion of Hartsfield-Jackson Atlanta International Airport, the world’s busiest passenger airport. This was not a presentation about engineering. It was engineering, seen in a living organism, with aircraft moving overhead and construction advancing beneath.
Our HUGE thanks to Dr. Tina Wilson, C.P.A., and Edmund Ramos, who guided us through the scale, the technology, and the sheer logistical discipline required to rebuild an airport that never stops operating. What stayed with us was the combination of professionalism, visible passion, and depth of commitment – and the fact that behind every technological solution there were people who cared about getting it right.
Jacobs – you are an inspiration to us.

Afternoon – a conversation with Said Mohammadioun
The afternoon opened with a meeting with Said Mohammadioun, a true legend of the Atlanta business community. A conversation about building companies, judging risk and staying curious across decades – the kind of perspective that cannot be found in any case study.
This meeting would not have happened without the invaluable support of our friend Deborah Butler. Thank you.

Afternoon – Digital Marketing in the Age of AI
The day closed with an excellent lecture by Denish Shah, Ph.D., Professor of Marketing at the Department of Marketing and the Institute for Insight at Georgia State University – J. Mack Robinson College of Business, on digital marketing in the age of artificial intelligence. A rigorous, evidence-based look at what is genuinely changing in marketing practice – and what is merely being repackaged. Exactly the discussion a group of practicing executives needed. Shelley D. Nelson, thank you for making it happen.

A very long day. It could not have been more rewarding.